16 November 2015
To Whom It May Concern:
I am writing this letter regarding the qualifications of Seth Rowanwood, an artist/iinterface designer who recently worked with our firm.
Seth is a highly creative individual with a keen eye for style. We have been quite pleased with the appearance of his work – obviously, the number one characteristic for a designer – but also with the working process. He knows how to work with a team to help them define and explore the meaning and purpose of what they are doing, and can then use that knowledge effectively to help build branding concepts and specific visuals for a brand or a group of brands.
I am very particular about the look and feel of the materials that we use, and about specific aspects such as fontography. Seth has a great sense for fonts and how to use them effectively.
I look forward to the opportunity to work again with Seth on another project.
I will be happy to discuss our experiences in more detail, if desired.
Seth has a great talent for listening to his clients and an ability to beautifully articulate their ideas into physical design. The logo he designed for me embodies the spirit of our mission statement and the soul of the company. I am beyond grateful to have connected with him and I look forward to commissioning him again. Thanks Seth!!!
Seth Rowanwood was introduced to me by a mutual friend, who had a logo and business card designed for her by him. I was very impressed by the design and its poignant relevance to the business. Subsequently, Seth and I began an enlightening journey to establishing a logo and identity for a new company I was launching.
A thorough discussion of my objectives and thoughts was undertaken by Seth. I was astounded at how in sync we had become during the initial thoughts process. The resulting logo is intriguing, and has the impact that I desired. Seth’s intuitive understanding made the process a joy. We now have formed a valuable, and trusted, partnership to further develop the business identity.Mike Boylan
It’s hard to imagine how any words that I write about Seth’s work could possibly say more than the work itself. Just look at it!
When I asked Seth to create the cover art for my band, Nomadica’s, debut cd, I knew he would give us something detailed, eye-catching and on schedule, but I have to say that he really outdid himself. Seth created something so stunning that it never fails to elicit an “Oh My God this is gorgeous” type of response before the person even hears the music. In Nomadica, I have the great pleasure and good fortune to work with some of the finest musicians in Canada. I am over the moon that Seth has created a such a rich and playfully mystical visual dimension to our exuberant, elegant, wild-east-meets-west sound. He really nailed it and I love sharing our recording all the more as a result!
I have been engaging Seth for various projects and pitches since 2011. Seth has a very broad reach of understanding regarding various market sectors and the grey areas between them. His multidisciplinary skills as an artist and designer to analyze, innovate and produce very high quality work that lands on target is indispensable to complete quite a variety of assets for projects. Most recently Seth’s help was indispensable, giving the right face and emotion to the winning Avatar Xprize pitch that will be launching this year (22M budget). Seth created not only the branding, posters and short teaser video for Avatar, Working with both the Japanese ANA and the American Xprize teams, Seth also created supporting assets for the technical power point presentation that helped to visualize and contextualize concepts that had yet to be fleshed out.
I would not hesitate to hire him again when the opportunity arises.
We have had the pleasure of working with Inklight on 2 occasions. In 1999 upon establishing our Hamilton tattoo shop, Cottage 13, we approached Inklight to amp up our logo and lettering. Our talented tattooer Jen Stewart designed our unique and impactful logo that was taken to another dimension by Inklight through digital manipulation and colour application turning it into a piece of art in and of itself.
The subsequent logo has been used for the past 18 years as an effective brand for our business. Business cards, stickers, t shirts on-line marketing, print advertising….this branding has been successfully applied to all.
Now in 2016 we are gearing up to move our shop to a new location on James St. North in Hamilton. We once again approached Inklight to re-work our logo. Maintaining the same lotus design that has come to represent our business, it has been updated with a new colour scheme and classy, streamlined background effects. We were provided with multiple versions of the new brand concept that we could compare. This allowed for an effortless decision making process.
Inklight redesigned the lettering for our new sign keeping within the same concept of our original font but elevating it to a much more dynamic and effective brand. We were also furnished with a beautiful mock-up of the sign concept with the updated font/lettering. Upon presenting this to the sign maker, we were told it was perfect from a design perspective and required no modifications whatsoever. He happily took on the job and will be able to produce our sign quickly because the design work is done.
Our experience with Inklight on both occasions has been exceptional. Designs were presented to us in a timely manner in a format that made it easy to envision the finished product. We look forward to sharing our updated logo and amazing new sign with our clients, our city and our friends. Thanks Inklight!Yolanda & Andrew